Wheatwell Finance, a small-business funding broker in Twin Falls, Idaho, is a broker, not a lender. It explains six funding types to Magic Valley owners, focuses on what the money must do and how cash comes back, and introduces requests to lending partners, which decide and set rates and terms. The address is 143 Main Ave W.
A broker, not a lender
Wheatwell Finance is a broker, not a lender. We do not lend our own money, approve applications or set rates. What a loan broker does is narrower and, done properly, useful: it helps a business owner define what the funding is for, explains which funding types fit, and introduces the request to lenders that offer them. Wheatwell Finance connects you with lending partners; partners make credit decisions and set rates and terms.
Why a broker is called Finance
The name describes the subject, business finance, rather than a balance sheet full of loans. We say this plainly because the difference matters: a lender's representative can tell you what that lender will do, while a broker can only tell you how the options work and where a request might fit. Broker vs lender is the first thing an owner should be clear about when talking to anyone about funding, us included.
What we work on
Six funding types: working capital, term loans, lines of credit, inventory financing, equipment financing and merchant cash advances, which are not loans. Our lending partners have confirmed they fund construction businesses, restaurants, medical and dental practices, and retail and inventory-based businesses. Each partner still decides each request on its own facts.
How we approach a request
- Purpose first. The funding type follows from what the money must do and when it comes back.
- Cash cycle second. How many days your cash is tied up in stock and receivables often decides between a line of credit and a lump sum.
- Total cost, always. We point you to the total of payments or the total to be remitted, not just the payment amount.
- Your go-ahead. Nothing is sent to a partner until you agree.
What we will not do
- Promise that a partner will approve a request, or say what it will offer.
- Call a merchant cash advance a loan, or present it as one.
- Arrange personal, payday, title, mortgage or SBA loans, or grants.
- Ask you to send Social Security numbers or bank account numbers by ordinary email or text.
Where we are
Wheatwell Finance, 143 Main Ave W, Twin Falls, ID 83301. Phone (208) 439-0439. The contact page has the details, our Twin Falls, ID page gathers local figures and registration steps, and how a request moves describes the process. The broker disclosures set out the arrangement formally.
By Wheatwell Finance · Updated